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April 2018

People Development Masterclass Taster – ‘The Carrot and the Stick’ – How to Create and Sustain High Performing Staff

April 24 @ 9:00 am - 12:00 pm
Kings Manor, Exhibition Square
YORK, YO1 7EP United Kingdom
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£30 - £40
MIY4Biz Masterclass

Business leaders like Richard Branson know only too well that your staff are key to your business success. He famously said that: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” In this informative and entertaining Masterclass, we will explore: How to unlock what motivates staff to ‘go that extra mile’ How to agree and track performance goals How to tackle under performers How to retain high…

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May 2018

Marketing Masterclass Taster – How to Create a Successful Social Media Strategy

May 9 @ 9:00 am - 12:00 pm
Kings Manor, Exhibition Square
YORK, YO1 7EP United Kingdom
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£30 - £40
MIY4Biz Masterclass

Do you feel like you're wasting your time when it comes to social media? Social Media can be an effective marketing tool, but if you aren’t using the right platforms for your business it can be like falling down the rabbit hole and it just becomes a frustrating waste of time, money and energy. This interactive event we help you: Understand the main social media platforms and their audiences Identify which social media networks your target market are using Set…

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Sales Masterclass Taster – Perfect Pitch: Learn the Secrets of Pitching

May 17 @ 9:00 am - 12:00 pm
Kings Manor, Exhibition Square
YORK, YO1 7EP United Kingdom
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£30 - £40
MIY4Biz Masterclass

The days of relying on relationships and transactional selling are over. Economic Uncertainty has brought the need to pitch for new and existing clients. Why should you attend: your business is involved in the pitching process, you are losing opportunities you know you can win or you want to win more business. You will learn through an interactive workshop the key steps in building a winning pitch. Specifically how to: Build and articulate your unique value proposition Prepare to deliver…

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People Development Masterclass Taster – How to Delegate Effectively

May 22 @ 9:00 am - 12:00 pm
York St John University Sports Fields, Haxby Road, New Earswick
YORK, YO31 8FY United Kingdom
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£30 - £40
MIY4Biz Masterclass

Are you a manager who tends to avoid delegating to your direct reports and ends up running yourself ragged? Do you tell yourself that your direct reports are too busy, too inexperienced or can’t be trusted to take on more work? Perhaps you feel that by the time you have explained the task, it would be quicker to do it yourself? Whatever the reason for not delegating, the end result could be that you are so busy that you are…

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June 2018

Marketing Masterclass Taster – Your Business: Your Brand

June 5 @ 9:00 am - 12:00 pm
York St John University Sports Fields, Haxby Road, New Earswick
YORK, YO31 8FY United Kingdom
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£30 - £40
MIY4Biz Masterclass

Do you know what other people say about your business when you’re not in the room? Do you want customers to choose you, your company or products rather than someone else’s? Your brand is at the heart of the answers to both those questions and is the DNA of your business and its future success.        Find out about what brand and brand strategy means and why it is important        Discover the difference between a brand and a logo        Understand the…

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Legal Masterclass Taster – GDPR Action Plan – from an employer perspective

June 13 @ 9:00 am - 12:00 pm
Betty’s Cafe and Tea Room, 6-8 Saint Helen’s Square
York, YO1 8QP
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£30 - £40
MIY4Biz Masterclass

Do you have a GDPR Action Plan for employee data? Tiggy and Emma of specialist employment law firm, Torque Law, have devised a General Data Protection Regulation (GDPR) action plan for compliant employers to follow when processing employee data after 25 May 2018.  So, if you are an HR manager or business owner struggling with the challenges of being GDPR compliant or are seeking reassurance as to the measures you have put in place, this Masterclass will be ideal for…

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July 2018

Marketing Masterclass Taster – Telemarketing Rocks! Attend and find out why.

July 17 @ 9:00 am - 12:00 pm
Betty’s Cafe and Tea Room, 6-8 Saint Helen’s Square
York, YO1 8QP
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£30 - £40
MIY4Biz Masterclass

Back due to popular demand! Finding leads for new business is a daunting prospect. In this Masterclass you will learn how to set up and deliver your own telemarketing campaign as you explore the following topics: Data Sourcing - mining your own versus purchasing from a data house Data Management - CRM or Excel spreadsheet Types of Campaigns - cold call or follow up, digital or physical Pre-Call Preparation - purpose / benefit statement, overcoming objections, competitor analysis, USP's, current…

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September 2018

Idea Time – for You and Your Business

September 20 @ 9:00 am - 12:00 pm
National Centre for Early Music, St Margarets Church, Percy's Lane
YORK, YO1 9TL United Kingdom
MIY4Biz Masterclass

Make an Impact This interactive Masterclass Taster is designed to help you think about your Big, Hairy, Audacious Professional and Business Goals. It is designed for any business leader, director or owner who wants to create and achieve fresh, new opportunities for themselves and their company. Our agenda will be packed with insightful, business-focussed creative thinking techniques and activities that are structured to help you to: Reflect on your business at the moment, where your company is and why Explore…

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