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March 2018

Marketing Masterclass – Why aren’t your website visitors converting? Simple steps for immediate effect.

March 6 @ 9:00 am - 12:00 pm
3aaa York, 1st Floor, Merchant House, 11a Piccadilly
York, YO1 9WB
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£10 - £20
MIY4Biz Masterclass

Do you regularly get high volumes of visitors to your website but the ratio to actual on-line sales is much much lower? Conversion Rate Optimisation (CRO) is a relatively new tool within website marketing.This Masterclass will explain the process and different elements of analysis that go into CRO, and will include up to three practical exercises to allow you to go away with immediate action to take to improve your business website. Why attend? If you're involved in running an…

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Finance Masterclass – How confident are you your business isn’t overpaying the Taxman?

March 7 @ 9:00 am - 12:00 pm
National Centre for Early Music, St Margarets Church, Percy's Lane
YORK, YO1 9TL United Kingdom
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£15 - £25
MIY4Biz Masterclass

Are you clear on your obligations for pension provision for your employees? Do you understand how Making Tax Digital (MTD) will impact upon you and your business? What provision have you made to be ready for GDPR in May this year? Is employment law a minefield for you? Do you know your TUPE from you ERA? As we head towards the end of the 2017/18 financial year, this Masterclass will help you plan for the next financial year. You'll hear…

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Stand & Deliver III in partnership with York Data Services

March 15 @ 6:00 pm - 9:30 pm
The University of York York, YO10 5GE + Google Map
£15.00

Stand & Deliver returns for the third time, offering businesses the opportunity to pitch to our panel of investors and be in with a chance of securing a cash investment. Each business has just ten minutes to sell their story and convince our investor panel that they are an exciting, growing opportunity for them to invest in. For the first time we are taking Stand & Deliver to the fabulous Ron Cooke Hub, providing the perfect setting to watch the…

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April 2018

People Development Masterclass – The Art of Honest Conversations

April 11 @ 9:00 am - 12:00 pm
The Bar Convent, 17 Blossom Street
York, YO24 1AQ
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£30 - £40
MIY4Biz Masterclass

Do you: Need to have an honest conversation with someone, but you keep delaying or avoiding it?  Tend to tip-toe around it or possibly bale out completely?  Resort to humour but then find the person seems to have such a thick skin that they just don’t get the message at all?  Or have you ever tackled a difficult conversation which resulted in a disastrous outcome and a horrible atmosphere? Ideal for business owners, leaders, HR professionals and managers this Masterclass…

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People Development Masterclass – ‘The Carrot and the Stick’ – How to Create and Sustain High Performing Staff

April 24 @ 9:00 am - 12:00 pm
Kings Manor, Exhibition Square
YORK, YO1 7EP United Kingdom
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£30 - £40
MIY4Biz Masterclass

Business leaders like Richard Branson know only too well that your staff are key to your business success. He famously said that: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” In this informative and entertaining Masterclass, we will explore: How to unlock what motivates staff to ‘go that extra mile’ How to agree and track performance goals How to tackle under performers How to retain high…

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May 2018

Sales Masterclass – Perfect Pitch: Learn the Secrets of Pitching

May 17 @ 9:00 am - 12:00 pm
Kings Manor, Exhibition Square
YORK, YO1 7EP United Kingdom
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£30 - £40
MIY4Biz Masterclass

The days of relying on relationships and transactional selling are over. Economic Uncertainty has brought the need to pitch for new and existing clients. Why should you attend: your business is involved in the pitching process, you are losing opportunities you know you can win or you want to win more business. You will learn through an interactive workshop the key steps in building a winning pitch. Specifically how to: Build and articulate your unique value proposition Prepare to deliver…

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People Development Masterclass – How to Delegate Effectively

May 22 @ 9:00 am - 12:00 pm
York St John University Sports Fields, Haxby Road, New Earswick
YORK, YO31 8FY United Kingdom
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£30 - £40
MIY4Biz Masterclass

Are you a manager who tends to avoid delegating to your direct reports and ends up running yourself ragged? Do you tell yourself that your direct reports are too busy, too inexperienced or can’t be trusted to take on more work? Perhaps you feel that by the time you have explained the task, it would be quicker to do it yourself? Whatever the reason for not delegating, the end result could be that you are so busy that you are…

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June 2018

Your Business: Your Brand

June 5 @ 9:00 am - 12:00 pm
York St John University Sports Fields, Haxby Road, New Earswick
YORK, YO31 8FY United Kingdom
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£30 - £40
MIY4Biz Masterclass

Do you know what other people say about your business when you’re not in the room? Do you want customers to choose you, your company or products rather than someone else’s? Your brand is at the heart of the answers to both those questions and is the DNA of your business and its future success.        Find out about what brand and brand strategy means and why it is important        Discover the difference between a brand and a logo        Understand the…

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Legal Masterclass – GDPR Action Plan – from an employer perspective

June 13 @ 9:00 am - 12:00 pm
Betty’s Cafe and Tea Room, 6-8 Saint Helen’s Square
York, YO1 8QP
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£30 - £40
MIY4Biz Masterclass

Do you have a GDPR Action Plan for employee data? Tiggy and Emma of specialist employment law firm, Torque Law, have devised a General Data Protection Regulation (GDPR) action plan for compliant employers to follow when processing employee data after 25 May 2018.  So, if you are an HR manager or business owner struggling with the challenges of being GDPR compliant or are seeking reassurance as to the measures you have put in place, this Masterclass will be ideal for…

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July 2018

Marketing Masterclass – Telemarketing Rocks! Attend and find out why.

July 17 @ 9:00 am - 12:00 pm
Betty’s Cafe and Tea Room, 6-8 Saint Helen’s Square
York, YO1 8QP
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£30 - £40
MIY4Biz Masterclass

Back due to popular demand! Finding leads for new business is a daunting prospect. In this Masterclass you will learn how to set up and deliver your own telemarketing campaign as you explore the following topics: Data Sourcing - mining your own versus purchasing from a data house Data Management - CRM or Excel spreadsheet Types of Campaigns - cold call or follow up, digital or physical Pre-Call Preparation - purpose / benefit statement, overcoming objections, competitor analysis, USP's, current…

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