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September 2017
£10 - £20

MIY Masterclass – Act with Impact, how to make your first impression count

September 7 @ 9:00 am - 12:00 pm
Middletons Hotel, Skeldergate
York, YO1 6DS United Kingdom
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Do your customers get the best impression of you? Could their first impression also be their last? This Masterclass focuses on that all important First Impression; what other people's perception of you are at that first encounter, whether in person, on the phone, or online. Decisions are often made in the first seven seconds of any new human interaction so you need to get it right. Do you look people in the eye? Do you think about how you will…

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£10 - £20

MIY Masterclass – First Impressions Count!

September 26 @ 9:00 am - 12:00 pm
The Bar Convent, 17 Blossom Street
York, YO24 1AQ
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Ever wondered what people actually think about your business? This Masterclass will allow you to see the answer. You will see how people perceive your business and obtain ideas on how you can improve your First Impression, both visually and through a better Customer Experience. With an exciting collaboration between Helen Goodwin from Made You Look! and Ian Sadler from Shopper Anonymous, this Masterclass will use their own backgrounds and experiences to give you an overview on how you can…

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October 2017
£10 - £20

MIY Masterclass – Why aren’t your website visitors converting? Simple steps for immediate effect.

October 12 @ 9:00 am - 12:00 pm
The Bar Convent, 17 Blossom Street
York, YO24 1AQ
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Do you regularly get high volumes of visitors to your website but the ratio to actual on-line sales is much much lower? Conversion Rate Optimisation (CRO) is a relatively new tool within website marketing.This Masterclass will explain the process and different elements of analysis that go into CRO, and will include up to three practical exercises to allow you to go away with immediate action to take to improve your business website. Why attend? If you're involved in running an…

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£10 - £20

MIY Masterclass – General Data Protection Regulation is coming…

October 26 @ 9:00 am - 12:00 pm
The Bar Convent, 17 Blossom Street
York, YO24 1AQ
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The Government has confirmed the new General Data Protection Regulations (GDPR) will apply in the UK from 25th May 2018 so it's now more important than ever to ensure your business is ready for the change. Just as you thought you're on top of it all, new requirements come along! So, it's essential you ensure how to obtain, use and keep the personal data of your staff, clients, customers and suppliers and do so within the relevant legal frameworks. The…

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November 2017
£10 - £20

MIY Masterclass – Telemarketing Rocks! Attend this Masterclass and find out why.

November 9 @ 9:00 am - 12:00 pm
Forest Business Park, Tailormade Conferences
York, YO19 4RH United Kingdom
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Finding leads for new business is a daunting prospect. In this Masterclass you will learn how to set up and deliver your own telemarketing campaign as you explore the following topics: Data Sourcing - mining your own versus purchasing from a data house Data Management - CRM or Excel spreadsheet Types of Campaigns - cold call or follow up, digital or physical Pre-Call Preparation - purpose / benefit statement, overcoming objections, competitor analysis, USP's, current clients and testimonials Marketing Collateral…

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£10 - £20

MIY Masterclass – Emotional Intelligence & its Business Impact

November 16 @ 9:00 am - 12:00 pm
The Bar Convent, 17 Blossom Street
York, YO24 1AQ
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This Masterclass will look at the impact of Emotional Intelligence (EQ) on business. Through expert delivery and interaction, the following will be explored: What are the key elements of EQ? How do businesses use EQ? How is it useful when managing staff, customers and colleagues? The research and statistics on the usefulness of EQ will be examined together with thoughts and ideas on how you can support yourself and others in increasing EQ within and across your business. The knowledge…

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£10 - £20

MIY Masterclass – Maximising Tender Opportunities to Help Grow Your Business

November 21 @ 9:00 am - 12:00 pm
Middletons Hotel, Skeldergate
York, YO1 6DS United Kingdom
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Ever wondered what Tenderers actually want to see and hear in your responses? This Masterclass will highlight the tender opportunities available to you, particularly within the Public Sector, which will help your business to secure long-term contracts and help your business to grow. From Building/Construction to Vehicle Management to service delivery and support, there are significant tendering opportunities across a wide range of sectors. To really understand how the tender process works and how to produce winning responses to invitations…

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December 2017
£10 - £20

MIY Masterclass – Environmental Sustainability; The Business Case For Acting Now

December 5 @ 9:00 am - 12:00 pm
Middletons Hotel, Skeldergate
York, YO1 6DS United Kingdom
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What are the environmental issues currently affecting companies? This Masterclass will delve into them. How many of your customers include green concerns as part of their buying process? Do you even know? How does this growing trend affect your client base and business? What plan do you have to prevent resource scarcity affecting your business? Raw materials are finite. How much does your company waste and how is your procurement approach responding? Have you lost a contract because you don't…

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