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Marketing Masterclass Taster – Your Business: Your Brand
June 5, 2018 @ 9:00 am - 12:00 pm£30 – £40
Do you know what other people say about your business when you’re not in the room?
Do you want customers to choose you, your company or products rather than someone else’s?
Your brand is at the heart of the answers to both those questions and is the DNA of your business and its future success.
- Find out about what brand and brand strategy means and why it is important
- Discover the difference between a brand and a logo
- Understand the importance of customers to making your brand effective
- Find out why your brand and your team need to work together to make your business stronger
- Create your brand equation
Ann Gurnell, FRSA, Marketing Director from brand design and consultancy The Ideas Group will help you understand the power of creativity to develop and grow your business.
Ann is an international brand and marketing professional with over 25 years leading brand development, management and marketing for agencies and clients, large and small. Levi Strauss, Kit Kat, Nescafe, McCain, York’s Chocolate Story, Langleys, Merchant Adventurers’ Hall, Roche Legal, the Houses of Parliament – just some of the organisations Ann has worked with.
Ann is also leading York’s expertise in the meeting of science, technology, arts and communications as Master of the Guild of Media Arts; lectures in brand and marketing at York St John Business School: and is a Member of the Tourism Society and the Tourism Consultants Network.
Who should attend?
This event will benefit business owners, business development, sales and marketing managers and HR leaders.
To book your place and really use your brand to drive the business forward click here