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What’s the story? PR workshop

November 27, 2018 @ 9:00 am - 4:30 pm

MIY4Biz Masterclass

Masterclass on how to write a press release – and more!

Would you like more publicity for your business or organisation, but can’t afford a PR budget?

Does your role include getting stories in the press – but you could do with some training?

This one-day Masterclass run by Maxine Gordon of The Press, York, and Yorkshire Living magazine, will teach you what sort of stories journalists want, how to tell that story in a press release, and how to build relationships with busy reporters.

In short, it will give you the skills and confidence to be your own press officer.

The Masterclass is aimed at people running their own businesses as well as employees with responsibilities for marketing and PR.

Masterclass outline:

News sense – This is a journalist’s sixth sense; find out what it is and how you can develop it.

What’s your story – Identify the stories in your organisation that journalists want.

Telling your story – Learn the ten golden rules for the perfect press release.

Writing your story – Put into practice the skills learned during the day, with feedback from a professional journalist.

From press release to page – Uncover how to connect with journalists and increase your chance of media coverage.

This is an interactive workshop with lots of activities and writing practice. You will need to bring along a story of your own together with a laptop/tablet and have a go at writing a press release on the day.

To maximise learning benefits places are restricted to 10 delegates so early booking is recommended click here


What previous delegates have said about What’s the story?

“What a fabulous workshop! A must for anyone responsible for marketing their business.”

“I have produced many press releases but Maxine gave me so many new ideas of how to write more effectively and how to get the release noticed by the right person.“

“I would recommend the course to any small business owners looking to get more proactive with their PR.”

“The day was packed full of great information and tips. Maxine is an inspiring teacher.”


November 27, 2018
9:00 am - 4:30 pm
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Make It York
01904 554400


Institute of Physics & Engineering in Medicine
Fairmount House, 230 Tadcaster Road
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