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MIY Masterclass – It ain’t what you do, it’s the way that you do it!

July 20, 2017 @ 9:30 am - 12:00 pm

£10 – £20

This Masterclass will look at culture and how it supports the growth of your business.

  • What do we mean by business culture and why is it important?
  • How does culture impact on business performance?
  • What is involved in setting a strong company culture?
  • Ideas for identifying and setting culture and values for the future

Research shows that a strong business culture can account for a 30% performance increase over a business with little or no culture. Whether you’re a small team of 4 or a business with 250+ employees, to achieve results like this, it’s important to figure out what your company culture is, decide what it should be, and move everyone towards the desired culture. And then, equally as important, identify how to retain the culture, values and founding purpose of the organisation as it grows or evolves.

Ideal for business owners, leaders, HR professionals and managers, this Masterclass will give you the opportunity to consider what you can do to create a culture that will help to make your business a great to work, increase productivity and directly improve your bottom line.

Michelle Mook – Pro-Development (UK) Limited – will share ideas and a framework to help you understand the importance of culture along with tips on how this will support the growth of your business. Pro-Development work with a wide variety of SMEs in Yorkshire supporting the engagement and development of their people and teams.


July 20, 2017
9:30 am - 12:00 pm
£10 – £20


Make It York
01904 554400


The Bar Convent
17 Blossom Street
York, YO24 1AQ
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